VistaJet

Client Acquisition Executive

Requisition ID
2017-1133
Hong Kong

Job Profile

Vistajet is the first and only global aviation company. Founded in 2004 by Thomas Flohr, the company pioneered an innovative business model where customers pay only for the hours they fly, free of the responsibilities and asset risks linked to aircraft ownership.

 

We are looking for a Hong Kong-based Client Acquisition Executive to join our Marketing team and play an integral role in the seamless transitioning of a prospect from enquiry to sale. You will report to our Director of Customer Marketing and CRM.

Your Responsibilities

Market Research:

  • Proactively searching for currently ‘cold’ leads with an identifiable need for VistaJet’s services;
  • Ensuring that research and correspondence with prospects is adequately captured and updated on Salesforce for use by Sales Vice Presidents and briefing the Sales Vice Presidents for prospect meetings;
  • Follow-up on events and direct marketing campaigns to preserve the interest of prospective customers by maintaining continuous contact via email;
  • Periodically scanning the database for incomplete information to ensure it is kept accurately up-to-date;
  • Developing databases and mailing lists through local business, industry and social event publications;
  • Formatting and presenting research related to cultural, financial, governmental and business environment which may affect VistaJet’s business, prospective client lists and strategic sales plans;
  • Developing reports on sales trends and consumer demographics, preferences, needs and buying habits - presenting findings in the most relevant way for the intended audience;
  • Regularly communicate with the marketing team on ways to optimise the customer offering.

 

Social Media Marketing:

  • Working with the rest of the Marketing team to ensure the effectiveness of social media campaigns and encouraging adoption of relevant social media techniques;
  • Managing content calendars for regions covered to ensure consumer engagement;
  • Identifying KPIs to measure success of social media campaigns across all platforms;
  • Measuring the impact of social media campaigns and sharing insights to optimise future strategy;
  • Responding to social media enquiries.

 

Direct Marketing:

  • Use Salesforce to build email campaigns in support of business objectives, reflecting the brand guidelines and any wider campaign requirements;
  • Collaborating with the marketing and sales teams on additional projects including, but not limited to, individual prospect mailings and events;
  • Reporting on the success of direct marketing campaigns and identify room for improvement.

 

Digital Advertising:

  • Collaborating with the marketing and sales teams on the planning & running digital marketing campaigns;
  • Updating on campaign progress, analysing the outcome of each campaign, providing reporting and recommendations to the marketing and sales teams;
  • Providing recommendations and drive future digital marketing initiatives;
  • Optimising and reporting on learnings in order to repeat success (test and learn);
  • Identify possible partnerships to grow leads and conversions.

Required Skills, Qualifications, and Experience

  • You’re an ambitious Business, Marketing, Economics graduate at the early stages of your career;
  • Fluent written and spoken English, Cantonese and Mandarin skills;
  • Digital Marketing savvy including web analytics, search, display, lead generation & acquisition strategies;
  • Experience in sales and/or client acquisition, with a proven ability to liaise at Director/Executive level;
  • An analytical mindset, with a solid understanding of managing and utilising data to drive sales prospecting decisions. Familiarisation with database management tools desired but not required;
  • IT proficient, with particular skill in Excel, and the ability to quickly master new systems and software. Previous experience with Salesforce will be advantageous;
  • Exercises the highest level of discretion when dealing with confidential information;
  • Able to work in a changing environment and be comfortable with changing requirements.

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